BRANDING | STRATEGY
fed.dc
2023
fed.dc
BRAND IDENTITY · SOCIAL MEDIA · CREATIVE DIRECTION
fed.dc is a creative dinner party series designed to foster deep, soulful conversations. The aim is for guests to come hungry and leave nourished—not just by the great food, but also with a sense of hope and inspiration.
The brand identity is centered around the vibrant energy of connecting with people who resonate ~ on your frequency ~ your vibe. This essence is captured through a dynamic palette of colors and a thoughtfully curated typography set that combines the quirky serif font (Clever) with the hyper-legible sans serif (Santoshi). This blend of typefaces, along with distinctive iconography and colors, creates an energetic and engaging brand.
FED.DC
visual identity
digital invitation
fed.merch — a tote bag
subway ad — community
walkway sign
fed.dc
colors
fed.dc
typography
fed.dc
logotypes
fed.dc
the event
dec2023
Creative Direction: @bespokeagencydc x @littlebird.creative
Featured Artist: @art4theblackmarket_
Catering: @honeymoonchicken
Cocktail Recipe: @deke_dc of @allegory_dc
Aroma: @flamingo_estate from @saltandsundry // co-curated by @calliecav
Hosts: David Martinez and @sldkelly
Video: @the_chrisbrinkworth