BRANDING | STRATEGY

fed.dc

2023

fed.dc

BRAND IDENTITY · SOCIAL MEDIA · CREATIVE DIRECTION

fed.dc is a creative dinner party series designed to foster deep, soulful conversations. The aim is for guests to come hungry and leave nourished—not just by the great food, but also with a sense of hope and inspiration.

The brand identity is centered around the vibrant energy of connecting with people who resonate ~ on your frequency ~ your vibe. This essence is captured through a dynamic palette of colors and a thoughtfully curated typography set that combines the quirky serif font (Clever) with the hyper-legible sans serif (Santoshi). This blend of typefaces, along with distinctive iconography and colors, creates an energetic and engaging brand.

FED.DC

visual identity

digital invitation

fed-dc-smiley-face-citron

fed.merch — a tote bag

subway ad — community

walkway sign

fed.dc

colors

fed.dc

typography

fed.dc

logotypes

fed.dc

the event

 dec2023

Creative Direction: @bespokeagencydc x @littlebird.creative
Featured Artist: @art4theblackmarket_
Catering: @honeymoonchicken
Cocktail Recipe: @deke_dc of @allegory_dc
Aroma: @flamingo_estate from @saltandsundry // co-curated by @calliecav
Hosts: David Martinez and @sldkelly
Video: @the_chrisbrinkworth

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