2022
fl~xscapes
research lab
BRAND STRATEGY · BRAND IDENTITY DESIGN · WEBSITE DESIGN
fl~xscapes is an experimental design lab that works to develop adaptive solutions to urban design challenges such as climate change and migration. Utilizing GIS and data processing, the team develops creative "scapes" that fuse lush landscapes with infrastructural requirements.
The brand identity design draws from the fluidity of the ethos of the research lab. They are focused on creating adaptive solutions that bring together disparate resources and ideas to make a more creative and thoughtful urban experience. The colors sample from the main researcher’s travel photography and the typeface Articulat was chosen for its geometry and legibility.
Website Design
The fl~xscapes website is a portal to a list of projects designed by the founder for the past 10 years. Her work is interested in the development of a more symbiotic relationship between humans and the natural environment within which they live.